Weeks 16 & 17

Week 16 and 17 marked the transition between a groundbreaking and tremulous 2020, and into the hopeful 2021. VB18 would like to dedicate this post as a time of recollection and reminiscence of the past year, the challenges we faced and our renewed action plans moving forward.

VB18 Venture Builders Adriel, Vanessa and Sherman working hard through the festive period at NTUitive’s Lecture Theatre.

Hansen bid a fond farewell to the October 2020 cohort of ideasinc veni participants, and also shared on the logistical hiccups continually faced and overcome by any budding startup.

Dickson contemplated the meaning of “truth” and how it related to the value of Bitcoin and Blockchain.

Peter brooded over the current economic landscape and what “the new norm” could mean for employers and employees alike.

VB18 Venture Builders! Foreground: Peter & Zhengjie.

Adriel shared about a new book he had taken to since the start of the New Year. It examined the fundamental differences between addiction and habits, and using habits to affect lifestyle (i.e. spending) choices of consumers.

The Hook Model. Through an environmental trigger (or motivation), a consumer attains a reward and invests their resources (e.g. money) into creating the same positive trigger (or avoiding a negative trigger), to attain the same reward. Over time, this completes a pleasure-reward cycle that keeps the consumer investing resources to attain the reward (or successful avoidance).

On the programme side of things, a farewell lunch and graduation was held on 4th January to say goodbye to the graduating batch of ideasinc veni (October 2020 cohort) participants.

It was a joyous and bittersweet occasion as the cohort had a reunion of sorts with their instructors and mentors whom they had worked closely with in the past 3 months. A farewell presentation was hosted by the mentors, instructors and teaching staff of NTUitive, and the cohort was presented with their certificates.

We wish them all the best in their future endeavours. Until next week, this is VB18 signing off!



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From the Venture Builders of NTUitive, the Innovation and Enterprise Company of NTU — https://www.ntuitive.sg